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Rightmessage Review: Add Personalization and Grow Your Digital Product

If you’ve been blogging for a while, then you probably have an email marketing campaign set up for your blog.

Growing an email list has been proven to be effective in increasing website traffic and converting visitors to customers.

Because of this, it’s important that your email campaign is relevant to your subscribers. You don’t want a huge email list with low open or click rates.

Unfortunately, not all your subscribers signed up to your list for the same reason. Some might have signed up just to get the free e-book you promised, without any interest in reading the rest of your emails. Others might have signed up expecting to receive specific information. And the rest, well, they were probably just curious.

Enter RightMessage.

It’s a brilliant tool for knowing exactly why a person visits your site, giving you the power to deliver content that is relevant to them based on their answers.

It’s simple yet it solves a problem that most e-mail marketing tools can not.

What is RightMessage?

RightMessage is branded as a website personalization software. It installs a code in your site so it can capture answers to survey-type questions that you set up. Once a visitor answers one or more of these questions, they are immediately added to a field/tag in your email marketing software.

It’s a great way to segment your users. Especially if you are using modern email-marketing services like Convertkit, Aweber, Hubspot, ClickFunnels or any other, RightMessage is what you should also be using.

Also see:

How To Use ConvertKit’s New Visual Automation Feature 🤔

Head to their website and you’ll see a testimonial from online entrepreneur Pat Flynn, claiming that this tool made him over $100k worth in customer sales.

How to Setup RightMessage

RightMessage works with any Content Management System including WordPress, Shopify, Leadpages, and Squarespace.

When you sign up (they have a 14-day free trial), you’ll be taken through several steps.

  • Choose a business type: Select what kind of business you are promoting with your website. This can be changed after the welcome phase.
  • Choosing the questions for your site visitors

You can choose from a list of suggested questions or create your own.

  • Edit the widget

You are given a preview of the widget that will appear on your site. You can click on the heading to edit it, or click the Add button on the bottom to add more choices.

You can also change the appearance of the widget by clicking on the gear icon on the top-right corner.

In addition to changing the appearance, you can also change the widget position, the trigger (when the widget appears), enabling/disabling for mobile, etc.

  • Integrate with email service provider

Now, it’s time to connect RightMessage with an email service provider.

If you don’t see your email provider here, you can still use RightMessage’s data to learn about your site visitors and create a strategy accordingly.

  • Install the script to your website

You’ll be given a script with instructions on how to add it onto your site.

  • Publish RightMessage to your site

After verifying that the script is successfully installed in your site, you can publish your first RightMessage widget to your site.

The dashboard will show you what steps you’ve done in the process. You’ll notice a Publish button on the top right corner and you’ll also see the questions you’ve set up.

All you need to do here is click on the Publish button.

How your website visitors will see RightMessage

Depending on where you set it up and which trigger you chose, the RightMessage widget should be somewhere on the bottom of your site when it pops up.

How RightMessage works with email

The most interesting (and rather technical) feature of RightMessage is connecting the data with your email list.

Syncing gathered data with email provider

When a subscriber or visitor who later opts in your list answers one of the questions on the site’s widget pop-up, you can set up RightMessage so that it saves the information into the subscriber’s account information via a special field.

This field can then be used to automatically put that subscriber into a segment based on his answer.

As an example below, I’ve setup ActiveCampaign and created a field called Rightmessage to record my subscribers’ answers.

Auto-segmentation

In addition to syncing subscriber data to your email software, RightMessage also lets you control who can see the widget on your site. These “conditions” are applied to each question on the widget.

In the example above, anonymous or unsubscribed site visitors and subscribers can view the personalization widget on the site.

You can also set conditions to a referring domain or URL, or if the visitor came from a different page of your website.

Pricing

RightMessage has a monthly and annual subscription fee which depends on the number of subscribers.

Starting at 10,000 subscribers, you can sign up for the Survey Plan ($19/month), the Enrich Plan ($29/month), or the Personalize Plan ($79/month).

Do You Need RightMessage?

Now that you understand how this tool works, you might be asking yourself if you need this for your website.

Here are some reasons why you might need RightMessage:

  • You’re in the early stages of launching a product but you want precise customer research
  • You have more than one product/service and you want to sell it to different customer groups
  • You want to take your email marketing to the next level
  • You value each visitor that comes to your site
  • You want to segmenet your existing email list
  • You want to grow your sales

There are more reasons why someone would want to use RightMessage, but these are the most common ones.

RightMessage Review: Conclusion

RightMessage is another useful tool that will help make your email strategy more personal — and less scripted. In a world where promotional emails all say the same thing to everyone, this software is a breath of fresh air.

With that being said, it’s not a must-have tool, but it’s a nice-to-have.

If you want to pursue a meaningful relationship with your email subscribers, then RightMessage can make that happen for you.

Here are a few hand-picked guides for you to read next:

Rightmessage Review: Add Personalization and Grow Your Digital Product is a post from ShoutMeLoud – Shouters Who Inspires

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How To Write SEO Friendly Content (Beginner To Advanced)

Do you want to write SEO friendly content?

Well, this is an art which could take your blog or your writing career to the next level.

Anyone can write an article, but it takes special kind of practice to write SEO optimized articles.

In this article, I will share some tips for writing SEO-optimized articles that will rank better in search engines.

I run multiple blogs and we have several authors working day and night to keep these sites updated with fresh, quality content. Sometimes, however, quality can drop (which usually happens due to a lack of knowledge).

Every blog post is like a web page in terms of search engine ranking and you can optimize each post with specific keywords for search engines.

When writing these SEO friendly articles, there are several things that you should keep in mind.

Whenever I hire a new author to work on one of our blogs, I have to give them manual inputs and checklists to help them to write better articles. Apart from selecting topics, there is a complete SEO checklist that must be followed.

(Note: I used to send this information out in an email to all the authors in my blog network. So I thought it would be a good idea to compile all of this information into a post. This way, ShoutMeLoud readers will also benefit from this information and learn how to write SEO articles as well.)

Also, note that in this post I will not be covering keyword research as keyword research requires a detailed post of its own.

For more on keyword research, check out:

Writing SEO-Optimized Articles:

Start with research:

If you really want to make a difference for yourself or for your clients, without research, you are simply shooting in the dark.

In this stage, you want to determine a few things:

  • Keyword to target
  • Length of the article
  • Type of the article
  • Analyze existing articles for outline
  • People also ask questions

Do yourself a favor and get a tool like Ahrefs or SEMRUSH first. They both offer trial which will help you to do better research your topic and help in proper optimization of Keyword. These tools will help you to understand what is the right keyword you should be targeting.

Type of content:

Also, put your target keyword in the Google search to see what kind of articles are currently ranking. This is part of the research and will help you understand what kind of article Google think is better for such queries.

You may notice some pattern in the search result. For example, certain queries will only show listicles as shown in below screenshot:

Length of the article:

Use a free tool like SEO Rambler to identify what is the common length of articles that are ranking for your target keyword. This will give you an idea of how lengthy your article should be to stand a chance to rank on the first page.

SEO Word limit

As shown in the screenshot above, the first-page average word for my target keyword is 2445 and average for the top three average is 3576. I would naturally ensure that my SEO optimized article should be at least 3600+ words. I have actually talked about this in-depth in my earlier guide on “Long-form content for SEO“.

Alright, once we are ready with these data, now is the time to create an outline.

Analyze the top 10 results for your target keyword. I know it’s a lot of tasks but again, SEO writing is not easy and so is ranking #1.

Based on your understanding, create an outline of your content. It’s a good time to learn about brainstorm and outline from this free guide.

People also ask:

Search for your target keyword in Google search and it will show a section called “people also ask”.

Pick the questions that make sense with your article intent and answer them in your article. But, don’t stop here, as when you click on one of the questions, Google will add more questions after that.

This is one smart way to ensure your SEO optimized content answers queries that people are looking for.

Alright, now it’s time to start writing and optimizing your article for SEO.

Now, I use WordPress as my content management system and even if you are using something else, the next tips on SEO copywriting remain applicable to you. If any perticular step doesn’t make sense for you, do check our comment section as it is full of useful questions and answers.

1. Post Title and Meta Title

First, you need to understand the difference between post title and meta title.

  • Post title: How your reader sees the title of the post on your website.
  • Post meta title: How search engines show your post in search results.

If you have not specified a meta title in your SEO settings, your post title will be treated as the meta title.

  • It is important to have your keywords in the meta title.

You can read more about this here:

Pro Tip: Keep your post titles less than 66 characters.

2. Post Meta Description

Every WordPress SEO plugin allows you to add meta descriptions to a post. These descriptions play a major role in search engine ranking.

Think of a meta description as a sales copy for your blog post:

  • In 156 characters, you need to add your keywords and create a description that is seductive enough for users to click on it.

If you have not added meta descriptions in the past, you should start doing it immediately. Make sure to add your main keyword in meta description and make it intent driven.

SEO optimized blog post WordPress

Meta descriptions are very important.

You should go back to any of your previously published posts which do not have a meta description and add one.

By optimizing your post meta descriptions, you are ensuring that every post you write has the potential to drive a maximum amount of traffic to your site.

Google sees every blog post as a different web page so you can rank every post for certain keywords.

Meta descriptions are great places to put keywords.

3. Image Alt Attribute

Google can’t read images.  

  • Text is how Google recognizes an image.

To ensure that search engines can understand what an image is about, you must be sure to use proper image names.

Many people make the mistake of uploading images with names like image001.jpg.

  • This is a huge mistake!

When naming an image, keep the name relevant to the image itself.

For example, if you take a screenshot of an AdSense dashboard, and you name the image “AdSense”, it will not be targeted. Instead, you need to use a name like “AdSense-dashboard”. This way, when people search for an image at Google Image Search, they will land on an image in one of our blog posts.

You can always manually add alt attributes when you upload an image.

I have seen positive results when using keywords in image anchor text ( and also when naming an image), so you should at least use keywords in your image alt text.

4. Interlink and Anchor Text

When writing a new post, it’s always a good idea to link back to old blog posts so that readers will stick around your site for longer and also so that search engines can re-crawl these old posts.

This helps in better navigability of your site which reduces the bounce rate- another important SEO factor.

When you interlink, you should use the anchor text technique.

Simply put, when you link to a blog post, you see an option to add a link and a title.

Make sure to fill out the post title with the main keywords for the post that you are linking to.

At ShoutMeLoud, we also use a plugin called SEO Smart Links for automatic internal linking.

5. Remove STOP words from Permalink

Words like “a” “an” “the” and many others which are listed here are ignored by the search engine.

Our post titles usually contain lots of stop words.

So for example, when we write a post with the title:

  • 3 Ways to Make a Blog Business Plan

Our post permalink, by default, would be:

  • domain.com/3-ways-to-make-a-blog-business-plan.html

“To” and “a are stop words in the example above.

You can click on edit permalink and change the permalink to “blog-business-plan”, thus eliminating the stop words.

  • Important Note: Never change your post permalink once the post is published.

6. H1, H2, H3 Headings

Using the right heading tags is another important aspect of SEO copywriting.

You must not ignore one of the most important aspects of SEO:

  • Using proper H1, H2, and H3 heading tags.

By default, in any SEO-optimized theme, the post title uses an H1 heading tag. So for the next sub-heading, you can use an H2 heading, and then an H3 heading, and so on.

It is always a good idea to use proper heading tags for effective SEO writing, especially when you are writing a long post.

Please refer to this post and this post for a better understanding of how to use heading tags within blog posts.

According to the SEO community, it’s a good idea to use your keywords in H1, H2, and H3 tags. At the time of creating your outline (In the research phase), you should decide what your heading tags should be.

Final Checklist:

  • Research for keyword
  • Identify the right word limit
  • Scout Google to find the right format for your article
  • Create an outline by analyzing the top 10 results
  • Make a list of questions from “people also ask” section of the search
  • Post title for readers & meta title for search engine (keywords in titles).
  • Post meta description (optimize it for better CTR and use your target keyword once).
  • Image Alt text (use keyword).
  • Interlink within a post using good anchor text.
  • Post permalink (remove stop words from permalink).
  • Use proper heading tags (keywords in H1, H2, H3 tags).

For more SEO article writing tips, check out:

Let us know if you have any questions or if you have any other SEO writing suggestions. Share your thoughts in the comments section!

Do you know someone who can benefit from the information in this post? Share it with them on LinkedIn or Twitter.

How To Write SEO Friendly Content (Beginner To Advanced) is a post from ShoutMeLoud – Shouters Who Inspires

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How To Build A Freelance Writing Business While Travelling The World

These days, there is a lot of waffle on the internet about becoming location independent.

I’ve seen countless ads pop up on my social media feeds featuring a guy relaxing by a pool with his laptop, with promises of making your dreams come true. It is only when you click on the link do you find that it is for a dodgy MLM scheme or a course that promises to help you ‘become a digital nomad’ but provides no actionable steps.

This is not one of those posts.

A few years ago, I had reached the end of the rope with my desk job.

I was sick of working eight hours a day (minimum), five days a week, only to make money that I didn’t have time to spend.

I was in my twenties, and yet it felt like I’d reached a dead end already. I was working all day in a job that made me miserable, to make enough money to live how I wanted, but then I never had enough time to spend my money doing the things I loved.

I craved the freedom to set my own working hours, find my own clients, and to be able to up my income far quicker than the average 3 – 5% annual raise that most office workers get for their hard work.

So, I decided to make a change, and I set about building my own freelance writing business.

Oh, and I decided to fly across the world to Thailand and start traveling shortly after – there’s no better motivation to succeed than moving to a new country and leaving your cushy office job and stable salary behind!

Over the next few months, I worked – hard. I built the foundations of my freelance writing business and then continued to grow that business into a real, thriving career while I traveled the world.

Now, I’m entirely location independent and get to do a job that brings me so much joy.

That first year contained a lot of stress, long days and little sleep, but it was worth it for the freedom I’ve created for myself.

The best part? I can say, without a doubt, that anyone can build a freelance writing business – and you don’t need to buy a digital nomad course to get there. If I did could do it, anyone can.

Below, I’ve listed some of the critical steps you should take to set up a freelance writing business while traveling the world (and avoid some of the stress of figuring it out all on your own).

Ready to travel and build your freelancing business? Here is how:

1) Lay The Foundations Before You Leave

While I did manage to build a freelance business while traveling successfully, the task would have been a lot harder had I not prepared the foundations of my writing business before I left my full-time job.

If you have not yet leaped into the digital nomad lifestyle (i.e., you still have a stable income and are living in one place), my most significant piece of advice would be: lay the foundations of your business before you take any risks.

Personally, I waited until I had several long-term clients secured, and was making at least 50% of my income from my office job before I decided to hand in my notice and start traveling.

2) Build an Online Presence: Write, Connect, and Engage

A digital nomad is just someone who works exclusively online (and thus has complete location independence).

To build an online business, there is one simple thing you need to do first. Any guesses?

You’ve got to get online!

This may sound obvious for some and a lot of you may laugh, but for me, setting up social media accounts and actually using them was an alien concept.

I was always a lurker online. Now, I make time every single day to share my blog posts, connect with other freelancers, bloggers, and businesses, and get involved in my online community.

Building an online presence is essential if you want to run a freelance business successfully, and even more so if you will be relying on online interaction to connect with others as a digital nomad.

This will:

  • Increase your exposure to potential clients
  • Be a great showcase of your personality and skills for clients checking out your services as a freelancer
  • Help you connect with leading freelancers in your niche (and maybe even lead to referrals from them!)
  • Identify you as an expert in your field too

Read: How to Build a Personal Brand (and Why You Need One)

3) Create a Portfolio

Whether you’re building a freelance writing business from your home, or on the move, one thing remains the same: you need an excellent portfolio to guarantee you continue to land quality clients.

By quality clients, I mean companies that are willing to pay for your worth. There are far too many low-quality jobs online these days, and unfortunately, there are a lot of people that underestimate their worth and take low-paying jobs without seeing any other option.

Your portfolio will:

  • Showcase your highest quality writing samples
  • Show what styles you are most experienced at writing in (long-form articles, witty social media posts, web copy etc)
  • Highlight specific brands/industries you have worked in and can offer valuable experience to future employers

One of the biggest mistakes I see many new freelance writers making is to either pitch for jobs without having a portfolio, or to pitch for a job and send one link!

So, how to build those samples for a super strong portfolio?

There are several creative ways you can build your portfolio without having to land a job first. Some of the most effective methods I used to build a solid portfolio that helped me land my very first paid writing job include:

  • Blogging: Start a blog today, and start writing about any topic that really interests you. It could be anything from entrepreneurship, to pets. The key is to showcase your writing style and personality. Learn how to make a blog on WordPress platform within 10 minutes
  • Guest posting: There are many sites online that will allow you to submit a guest post to share with their readers. Some are harder to be accepted on to (thanks again, Harsh!), while others don’t necessarily require you to be an established blogger in your own right before they allow you to write for them. Guest posting is a great way to build a quality stock of writing samples on already established and respected websites.
  • Write for friends and family: This was one of the first steps I took to build my freelance business while I was traveling. I contacted friends and family with their own businesses, and asked if I could write them some new web content, a blog post, or anything else I thought I could help with. At first, I did this work for free to add samples to my writing portfolio – but over time, I had enough experience behind me that I could reasonably charge for my services too.

Also see:

4) Know Where You’re Going

I think many people have the romantic idea of traveling with their business to the most exotic, remote places on earth.

However, the reality is that working on the road comes with a few big obstacles: one of which is finding a secure WiFi connection so you can actually work.

This is one of the biggest differences you’ll definitely need to bear in mind between building a freelance business from home, and building yours while you’re on the road.

I recommend always researching where you’re going before you choose a new destination. It does take the spontaneity out of your trip a little, but it is so worth it for knowing you’ll be able to meet your deadlines and work comfortably.

Trust me, no one enjoys working on the road when you’re desperately trying to send off an article using your phone’s hotspot and sitting out in the middle of a paddy field at night surrounded by cows (yup, that really happened to me!).

5) Make Virtual Tools Your Best Friend

Another inevitable obstacle you’ll face when building your freelance writing business while traveling the world is having to communicate with clients and meet deadlines in completely different time zones.

If you’re not careful, you may find yourself up at 3 am frantically sending emails – or worse, accidentally missing a deadline altogether.

The best way to overcome this is to start using virtual tools which will make your life immensely easier.

I use virtual tools to manage my projects, communicate with clients, host virtual meetings, and schedule social media posts both for my blogs and for my clients automatically.

A few of my favorite virtual tools include:

All of these tools have free and premium memberships (I only ever use the free one!), and make managing a business while you’re constantly on the move so much easier.

Key Takeaways

The above steps are some of the most important lessons I learned while building my freelance writing business on the road, and will make starting your own business while traveling so much easier.

To finish, I want to share a few key takeaways I’ve learned from this lifestyle that are important to remember:


– There is no ‘get rich quick’ hack
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Making money online and becoming location independent, whether you’re a freelance writer, blogger, or something else entirely, does not come quickly.

Those schemes you see online promising to help you earn hundreds in a matter of days seem too good to be true because they are. I built my freelance writing to the point where it is today over an entire year – it took time, and a lot of hard work, but those are the two things that really pay off.


– A digital nomad’s life is awesome, but it’s not all glamour #Digitalnomad
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Yes, running my freelance writing business while traveling the world is a dream come true. I wouldn’t trade this freedom for anything.

That being said, don’t believe all those glamorous ‘laptop by the beach’ shots you might see online. The reality is that I’m often working in my hotel room or a busy cafe, and then go out exploring a new city. Constantly moving around, traveling, packing light and all that comes with working on the road isn’t for everyone – and that’s okay.

Have you been thinking about setting up your own location independent freelance business? I hope these tips have helped get you one step closer!

Here are a few hand-picked articles like this:

This is a guest post by Yaz Purnell from Untraditional office. If you would like to write a guest post for ShoutMeLoud, check our submission guidelines.

How To Build A Freelance Writing Business While Travelling The World is a post from ShoutMeLoud – Shouters Who Inspires